劳斯莱斯Phantom_Drophead_Coupe软顶敞篷车劳斯莱斯Phantom_Drophead_Coupe|劳斯莱斯|Phantom_Drophead_Coupe|软顶敞篷车
1. [Automobile] Rolls-Royce (a famous U.K. automobile brand)
英国劳斯莱斯集团简介
劳斯莱斯——宝马公司旗下品牌公司。
劳斯莱斯有限公司(Rolls-Royce)于1906年在英国正式宣告成立。次年推出的“银色魔鬼”轿车，不久便被誉为“世界上最好的汽车”。很多人知道劳斯莱斯汽车，却不知道罗罗（罗尔斯·罗伊斯）也是世界上最优秀的发动机制造者。著名的波音客机用的就是罗罗的发动机。二战后劳斯莱斯的主业之一就是生产航空发动机。1971年负债亏损导致破产。后在英国政府干预下将劳斯莱斯公司一分为二，分为汽车与航空发动机两间公司。劳斯莱斯品牌仍然由两家公司在两种产品上使用。罗尔斯·罗伊斯航空发动机公司恢复了生机，再次挤身于世界三大航空发动机厂家之列，而劳斯莱斯汽车公司却鲜有作为，2003年劳斯莱斯汽车公司归入宝马集团。
罗尔斯-罗易斯公司（Rolls—Royce）是著名的豪华汽车生产商和世界最大的航空发动机生产商之一。
罗尔斯-罗易斯以一个“贵族化”的汽车公司享誉全球的。罗尔斯·罗易斯汽车公司年产量只有几千辆，连世界大汽车公司产量的零头都不够。但从另一角度看，却物以稀为贵。罗尔斯·罗易斯轿车之所以成为显示地位和身份的象征，是因为该公司要审查轿车的购买者的身份及背景条件。曾经有过这样的规定：只有贵族身份才能成为其车主。该公司的创始人罗尔斯和罗易斯两人的出身、爱好、性格完全不同，但对汽车事业的执着和向往，使他们成为一对出色的搭档。
罗尔斯·罗易斯汽车公司是由亨利.罗易斯（F.Henry Royee）和贵族C.罗尔斯（C.Rolls）合作，在1904年创建的。大众于1998年购买了英国的劳斯-莱斯轿车有限公司。
Rolls-Royce, a world-leading provider of power systems and services for use on land, at sea and in the air, operates in four global markets - civil aerospace, defence aerospace, marine and energy. It continues to invest in core technologies, products, people and capabilities with the objective of broadening and strengthening the product portfolio, improving efficiency and enhancing the environmental performance of its products. These investments create high barriers to entry.
The company has established strong positions within programmes that will shape the power-systems market for many years to come.
The success of its products is demonstrated by rapid and substantial gains in market share. The company now has a total of 54,000 gas turbines in service worldwide and they generate a demand for high-value services throughout their operational lives.
The company seeks to add value for its customers with aftermarket services that will enhance the performance and reliability of its products. Services revenues have grown by ten per cent per annum compound over the past ten years.
Rolls-Royce has a broad customer base comprising 600 airlines, 4,000 corporate and utility aircraft and helicopter operators, 160 armed forces, more than 2,000 marine customers including 70 navies, and energy customers in 120 countries. Rolls-Royce is a technology leader, employing 38,000 people in offices, manufacturing and service facilities in 50 countries.
Annual sales total £7.4 billion, of which 53 per cent are services revenues. The firm and announced order book is £26.1 billion, of which aftermarket services represent 38 per cent, providing visibility of future levels of activity.
