Jeep (JEEP) is a brand, not a model. A jeep is the world's first in World War II in 1941 to meet the U.S. Munitions production. DaimlerChrysler's Jeep as the originator, this alone has registered trademarks. In China, the Jeep brand is limited use of Beijing Jeep Corporation. In other words, the addition of all the sport utility vehicle, such as Mitsubishi, Toyota or other companies to produce the car, can not be called the Jeep name.